Free Tools

General Tools and Utilities
WinZip WinZip -although not free, a free trial is available and it really is an invaluable tool to anyone using and working with the internet.
Adobe Reader Adobe Reader - Essential for reading all those eBooks in PDF format
Web Design
Nvu Free HTML Editor A complete Web Authoring
System for Linux Desktop users as well as Microsoft Windows and
Macintosh users to rival programs like FrontPage and Dreamweaver.
SEO and PPC
Good KeyWords Good Keywords is
free Windows software tool from Softnik Technologies for finding the
ideal set of keywords for targeting your web pages. Use Good Keywords
to find suitable keywords sets, create your meta tags, brainstorm
product ideas, etc
WebCEO WebCEO.  This has full featured versions but also comes with a comprehensive free version. Even the free version is a must for those looking to undertake SEO.
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